Houston Business Media
Business Class, Multi-Media Since 1992, Including Audio, Video, AV, Exhibits, Print, Photography & Creative Services
Founder's Update
After Covid -19 : Let’s Move On Together
“What Have You Guys Been Up To Joe ?“
CASE STUDY: It's May 31st, 2020. We are in the First Spike of C19. While others were wondering whether it was safe to work, we got a call from what has became one of our favorite Clients. They are Engineering Leaders and were in the middle of an M & A. Having received a call from them and their Venue, we were summoned to duty. Hybrid or "Semi-Remote" was still a theory. Dared we? Of course. Inspired by them, we concluded that if this client could step up, needing our help to Stream across our Country, then we would join them, putting our best foot forward. This mission required a steep learning curve. Yet, because of Years of Supporting the biggest names in Houston’s Medical Center, we understood Researching the Facts at Hand. Long Story Short, we and they took care of Business, and we did so Affordably and Safely. We didn’t need them to Spend Thousands on some, then unproven App Either with Servers, Who knows Where. The formula was the same. Great & Thoroughly Seasoned People + Up to Date & Quality Gear + our Experience Gained across Decades in Both Multi-Media Production and Live Events, together we engaged Boldly and made it work. It took Bold Venue Leadership too. This problem needed a solution, not a Black box, Key Words, or an Unfair Price. Classic Double Win. Now What?
Now it's Time for the the Giant, the Medium and the Small Businesses to Relaunch, and not just on Zoom; Other Organizations too. We are Prepared.
Clients suffering from Zoom Fatigue and Virtual “Conferences” are asking us for other approaches. We Understand, Streaming will never provide the Direct Experience that in person meetings can provide, especially in-person, with eye to eye contact, a handshake deal, let alone, exchanging ideas over coffee, tea, or a drink. These Media were never designed to do this. Best it is to use them as what they are, short form collaboration tools. Docs using Tele-Medicine are a Perfect Example.
3rd Party “Appers”, have moved in to improve this dilemma, some are better than others, but most, are like over-priced cosmetics. These do little to energize Learning & Understanding. We are Developing Alternative, Real Multi-Media Solutions for the Messaging problems that you are experiencing; someone has to. There should be more than One Tool in your Tool Box.
Also, Zoom and other Linear Solutions, are problematic as to Time Zones. Many Providers also tacitly endorse the unfounded belief from some, that if you hosted a 2 day Live event, then 2 days of Zoom or other Streaming Solutions, somehow yields the same results. No. This also totally violates the Rule: “Thou Shalt not Produce Talking Heads”.
We owe our Audiences Proper use of Media and we owe Investors, spending their money in pursuit of a Real Strategy. We started Streaming in 2014. It was all the talk. However, it’s limits, we well understood. Properly used, it Adds Value. Used Improperly, it adds little. In the Pandemic Environment, Sponsors grow increasingly tired of paying for it, because for them, it nets, almost Zero. So what we will Propose & Quote for, is a More Efficient Approach.
Don’t get me wrong, we sell Zoom and other Platform Management for those who have that need. In the context of a Luncheon or Dinner Formated presentation, it gets the job done. Yet, I have yet to hear from a Vice-President of Sales that tells me, that their Zoom Event led to a Fired Up Sales team, and Catalyzed Quantifiable Sales Results. Why not? We know.
We will soon be Beta testing our concepts. Do not give up hope. These ideas will also serve those who are neither Fortune 500, nor Large Non-Profit Organizations like Hospitals, Universities, and National Non-Profits as well. Such as, Regional and Local Small Businesses that should also be able to use Real Solutions as well. We, after all, are ourselves, a small B to B. Serving smaller entities has always been part of our Purpose, but the Legacy & Conventional methodology, it is too dang expensive.
Our Solutions will not be Expensive as to Design and Execute, they will Scale Up to a National Super Event and Down as Small as say, a Dental Clinic, yet Shine in the Larger Company or Organizational, space too. A Message is a Message.
We are not getting specific here, because what happens in our Monkey See, Monkey Do, Media cCmmunity, Copy Cats will step in, with their half-baked, throw down versions. They get the Tech part. Easy. What do they know about Messaging? Will you have to teach them? Will you need an Agency too?
R & D is expensive, so it will be a Bet for Us, but Innovation usually is. We anticipate roll out in 1 Q-21 of at least 1 concept.
May God Bless You All for Leading your way through this maze of Pandemic Challenges. It’s Time to get back on Goal. We Understand. If politicians are in charge, what could possibly go wrong?
If you are not in Media and instead a User Group, we can let you know a little more, but best it is for now, that these not be described, or they will be presented to you, under-designed, and will fail the Mission, but succeed in someone selling you more of the same —in a new wrapper. You Know that You Need More.
As always we will be here if you want to Discuss Problems & Solutions, Joe
We did "Hybrid" when everyone thought it was a new car.